The baskets in KEOREX® are the protagonists of the new awareness campaign by Corepla |
Saturday, 11 February 2012 22:02 |
Corepla (Consortium for the recovery and recycling of plastic) has launched a new awareness campaign to motivate citizens to separate waste. The campaign, whose slogan is "Plastic is too precious to be a waste", features as a protagonist the basket in KEOREX® (100% recycled PET) designed by Keo and produced by La Sphera. The campaign is nation-wide: the baskets appear in TV commercials, newspaper advertisements and billboards placed in stations, airports and subways.
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